With the launch of their new FarmClub.com record label, a couple of Universal Music Group heavyweights are aiming to build a converged TV-Net soundstage that cultivates artists for major-league careers. Founded by Universal Music chairman Doug Morris and Jimmy Iovine, co-chairman of Universal's Interscope Geffen A&M banner, Jimmy and Doug's FarmClub.com will select more than 100 unsigned musicians to appear alongside stars on its weekly USA Network TV show this year. The up-and-comers will be picked based on how many votes their MP3 music tracks get on the Web site...

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