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Why CD Copy-Protection is Necessary
Posted by O.J. on March 4, 2002 at 8:08 AM   (printer friendly)

So I'm browsing through my usual news sites, and on the RIAA's website, I come across this letter from Hilary Rosen to Rick Boucher. It's rather lengthy, but it's a good insight into Hilary's views of CD copy protection. I was going to respond to it as I did Mr. Greene's speech, but this is just way too long as is. In a nutshell, I really don't agree with much, if any, of this letter (Is anyone really surprised?). Please let me know of any typos you may find, as I had to type this one out (I couldn't copy and paste from Acrobat cause the letter is scanned, not a text document). Anyhow, here it is folks.

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The Honorable Rick Boucher
2187 Rayburn House Office Building
Washington, DC 20515-0442

February 28, 2002


Dear Representative Boucher:

Thank you for your letter inquireing about the status of technical measures for CD copy protection. I am please to respond on behalf of RIAA, as well as for Jay Berman and IFPI.

The Problem Faced by the Music Industry

As you know, the music industry is dedicated to finding supporting and promoting artists and music worldwide. That entails promoting the work of a multitude of different artists offering a diverse array of music. It means searching for and developing new talent. It means investing in not only the artists and their music, but also in new ways to make music available to consumers online as well as offline. And it means maintaining a viable business that can continue to invest in new artists, new sounds, and new delivery platforms.

Today, more music is more widely available than every before, but less and less of that music is being paid for. This is because the same digital technologies that offer such exciting possibilities for new delivery services are also a source of extraordinary challenges. Simply put, the ease with which musical CDs can be copies has resulted in mass distribution for which the creators get no reward.

The evidence of the problem is everywhere. Internet piracy and file-swapping services continue to proliferate. Analysts report that just one of the many peer-to-peer systems in operation is responsible for over 1.8 billion unauthorized downloads per month. Singles and entire albums often appear on the Internet ? and are freely copies and distributed worldwide ? before they are even made available for sale to the public.

More and more of these free downloads are being further copied onto physical media, as CD burners become increasingly commonplace. Last year, 50% of those who downloaded music for free burned copies of that music, compared with just 29% the year before, and 13% the year before that. Sales of blank CD-R discs have skyrocketed ? growing nearly 2 ½ times in the last two years to 4.5 billion units worldwide. And prices of blank discs continue to fall, selling for as little as 18 cents each at retail. If just half of the blank discs sold in 2001 were used to copy music, that would mean that the number of burned music CDs worldwide is about the same as the number of CDs sold at retail.

Music sales are already suffering from the impact, with unit sales down throughtout the world. In the United States, record sales have decrased by more than 10% in 2001. Whereas the top ten albums in 2000 sold some 60 million units in the US, in 2001 they sold 40 million units. And while seven albums sold over 5 million copies in 2000, in 2001 none did. In other words, the sales of our top hits are being directly affected. Since about 90% worth of recordings fail even to recover their costs, those hit recordings are critical to the well-being of the industry, and the ability of record companies to invest in new artists and new music.

In a recent survey of music consumers, 23 percent of the respondents said they are not buying more music because they are downloading or copying their music for free. Retail stores are experiencing those sales decline first-hand, and many of those stores are closing. And recording companies have let go large numbers of workers this past year in an effort to maintain viable and competitive business operations in the face of an increasingly difficult environment.

While no doubt there are a number of factors to explain the current economic plight of the music industry, there can be no question that mass copying, free distribution and piracy are causing significant damage to those who create and market music. And ultimately, this adverse impact will be felt not just by those who work in the music industry, but by the US economy. It bears reminding that intellectual property is the number on e export of the United States, and American music ? the most sought after music in the world ? is a primary component of our nations intellectual property resource and our economic competitiveness.

Under these circumstances, it can come as no surprise that record companies and others would be interest in technical measure to protect the music in which they invest billions of dollars. Virtually every other entertainment product distributed in digital form currently contains technical means to protect its content ? movies, videogames, e-books and software being the most obvious examples. Why should music be different?

If technology can be used to pirate copyrighted content, shouldn?t technology likewise be used to protect copyrighted content? Isn?t it incumbent on copyright owners to do whatever they can to protect the economic value of their works and the jobs and careers of the hundreds of thousands of individuals who create, produce, market and distribute music?

The Status of CD Copy Protection Technologies

It is with this objective that record companies have begun to investigate the possible use and benefits of technologies that limit the ripping of CDs. But it is difficult to provide a generic description of the operation or effect of these technologies, for a number of reasons:

  • There are a multitude of technologies available that offer some form of copy protection for CDs. Each of them has different characteristics and performs differently.
  • The impact of any given technology may vary depending on how a particular CD player or recording device has been designed. All players and recorders are not alike, and therefore a copy protection technology can operate differently depending on the player or recorder being used.
  • Copy protection technologies are constantly evolving, based on improvements in technology, tests being conducted and marketplace experience.
  • The particular methods by which each technology operates are proprietary to its owner, and are confidential.
  • Decisions on CD copy protection are being made by record companies individually, on a company by company basis. Each record company will decide whether to utilize CD copy protection technology at all, and if so, which technology to use of the many that are available. As an industry trade association, RIAA is not privy to their individual plans.
  • Each record company that uses copy protection technology must also decide whether to offer consumer, either on the CD itself or on the Internet, the sam music in a computer file format that is already compressed (?pre-compressed content?), so that purchasers of the album can play the music on, or transfer the music to, computers and/or portable devices.
  • Record companies may choose to protect only some albums, and may decide to use protection technologies and/or offer pre-compressed content in only selected markets.
Thus, there is little that can be said about CD copy protection technologies generally, and few generalizations that can be made that will always proved to be accurate. But one generalization is absolutely appropriate ? that record companies have both a legal right and a responsibility to utilize technology to protect their companies? reveunues and jobs, and their artists? income and careers. Moreover, it is the record companies and their artists that, in the end, have to keep their customers and fans satisfied, relationships that labels and artists take very seriously. Already record companies are investing huge sums to build the infrastructure necessary to offer consumers new delivery channels for music. They understand the need to give consumers the music experience that will keep them as customers, while the search for mechanisms to protect their works against unauthorized and abusive copying and distribution.
With this general background, let me turn to specific issues you raised in your letter:
The Technologies

While it is likely that there will be more such albums in the future, especially as the available technologies improve, we are currently aware of only two albums commercially release in the United States for sale to the public (out of some 32,000 new titles release last year) that have used CD copy protection technologies:
  • ?Charley Pride ? A Tribute to Jim Reeves,? an album release by Music City Records. This album uses a technology known as MediaCloQ Ver 1.0 by SunnComm, an Arizona company.
  • ?More Fast and Furious,? a soundtrack album release by Universal Music Group. This album uses a technology called Cactus 200 by Midbar, an Israeli company.
We understand that these technologies employ a number of different methods to achieve copy protection, but those methods are proprietary to their owners and are subject to confidentiality restrictions. You would therefore need to contact SunnComm or MidBar to obtain information about their technologies.

As for whether these methods involve compressed audio files separate from the CD-quality tracks, we understand that in both cases the record label chose to provide the same music as on the CD in the form of pre-compressed audio files fro play on personal computers (PCs). This saves consumer the time and effort required to rip and compress the entire album onto the hard drive of a PC. In the case of ?More Fast and Furious,? the pre-compressed files are on a ?second session? of the CD. In the case of ?Charley Pride ? A Tribute to Jim Reeves,? the pre-compressed files are stored on an Internet web site from which they can be downloaded when the CD is placed in the CD-ROM drive of the PC.

The provision of pre-compress audio files, with the protection afforded by a digital rights management system, is an ideal mechanism for allowing consumers the benefits of personal use copying while providing creators and owners with protection against massive illegal copying and distribution.

CD Copy Protection and the AHRA

Your letter suggest that the use of CD copy protection technology might somehow violate the terms of the Audio Home Recording Act (?AHRA?). In fact, however, this is clearly not the case.

The devices primarily used to rip CDs are general-purpose computer devices, which are explicitly excluded from the coverage of the AHRA. Moreover, the AHRA was a legislative compromise reached years before the development of peer-to-peer systems and the resultant massive infringements they facilitate.

The AHRA primarily imposes obligations on manufacturers of ?digital audio recording devices,? equipment carefully defined as devices designed or marketed for the primary purpose of making copies of digital musical recordings. Specifically, the manufacturer of such a device is require to implement a copy control system known as the ?Serial Copy Management System? or ?SCMS? and pay certain royalties. In exchange for complying with these obligations, the manufacturer and users of such a device enjoy a limitation on certain infringement sections against them. That is the basic compromise embodied in the AHRA.

The only requirement imposed on distributors of recorded music is that they encode accurately the information used by SCMS. But SCMS is not a necessary part of CD copy protection technology, and there is no need, therefore, to interfere with the operation of the SCMS system.

Beyond the specific technical requirements of SCMS, your letter seems to suggest that the AHRA imposes on distributors of recorded music a broad requirement to enable copying of their products. Nothing in the AHRA affirmatively requires that a CD be copiable, let alone recordable in any particular device.

Certainly, there is no policy justification for turning the limitation of actions contained in the AHRA into some kind of broad affirmative right to copy CDs. Indeed, a broad affirmative right to copy would make it impossible to stop the massive, viral reproduction that occurs by individuals who upload and download ripped copies of CDs through so called ?file-sharing? services and programs. The sad reality is that much of the copying of CDs is not for the personal use of the individual, but for the purpose of selling it or giving it away to others, including to millions of anonymous downloaders on the Internet. Surely, no on can expect copyright owners to ignore what is happening in the marketplace and fail to protect their creative words because some people engage in copying just for their personal use. That would be like saying that retailers should not use security tags on their merchandise because not everyone shoplifts.

In any event, as I explained above, there are multiple approaches to CD copy protection available from a variety of technology companies, and the effect of each of them may vary depending on the design of the particular CD player or recording device being used. It is therefore not possible to provide a definitive pronouncement on the relationship between CD copy protection technologies and AHRA-compliant devices, because it is not possible, as a practical matter, to test the technologies in every devise that exists in the marketplace.

As a general proposition, however, we understand (based on information provided to us by Universal Music Group) that Midbar?s Cactus 200 technology does not prevent the making of a copy on any device or medium for which a royalty has been paid under the AHRA. In an initial pressing, that technology did interfere with such copying, but that was because the encoder provided by the Israeli company reset the generation status bit to mark the disc as a first generation copy. As soon as this error was discovered, UMG destroyed its inventory of such discs and re-manufactured them with the proper bit settings.

We have no information on the operation of the SunnComm technology.

Consumer Information

Each of the two albums referred to above incorporates consumer notices on the outside and inside of the CD jewel case. More specifically:
  • The ?J? card (the album back cover) for ?Charley Pride ? A tribute to Jim Reeves? contains the following notice:
    This audio CD is protected by SunnComm MediaCloQ Ver 1.0. It is designed to play in standard Audio CD players only and is not intended for use in DVD players. Licensed copies of all music on this CD are available for downloading. Simply insert CD into your computer to begin.
    The same notice is printed on the CD. In addition, once the jewel case is opened, further information is provided on an insert card opposite the CD itself. This notice says, in part:
    This product is protected with SunnComm?s MediaCloQ Digital Content Cloaking Technology designed to prevent unauthorized duplication or distribution of Digital Original Audio files...?
    It then goes on to explain how to obtain compressed versions of the same tracks for use on the consumer?s PC. It also provides a toll-free customer service number for assistance.
  • The ?J? card for ?More Fast and Furious? likewise contains a notice to consumers on the back of the CD case, as follows:
    This audio CD is protected against unauthorized copying. It is designed to play in standard audio CD players and in computers running a Windows Operating System, however, playback problems may be experience. If you experience playback problems, return this disc for a refund.
    In addition, once the jewel case is opened, further information is provided on an insert card opposite the CD itself. It says, in part:
    Thank you for purchasing this CD. Each audio track on this CD is protected from unauthorized copying. Great care has been taken to ensure a high-quality listening experience, with no degradation of normal CD sound quality.

    This CD is designed to play in standard audio CD players and also contains an audio-player application specifically designed to play the music from this disc on computers running a Windows Operating System?
    It goes on to explain step-by-step how to obtain compressed versions of the same tracks for use on the consumer?s PC. It also provides a toll-free customer service number for assistance. Finally, it informs the consumer::
    If you experience playback problems using your standard audio CD player or on a PC with the above specifications, you may return this disc for a refund.
    This extensive labeling reflects the importance record companies place on providing complete and accurate information to customers, as well as how highly they value their customer relationships.
Audio Quality and Testing

Information as to the steps taken by the technology providers to ensure sound quality and equipment safety must be obtained from them, since the methods they use for CD copy protection are proprietary to them. Having said that, you can rest assured that, to record companies and their artists, sound quality is a paramount consideration. When you consider the time and effort that artists, producers and labels spend in the studio perfecting, and perfecting again, the quality of their recordings, it is apparent that great sound quality is what they promise their fans; it is the core of the consumer offering.

All of the companies offering and considering the use of CD copy protection technologies have the same objective ? to perfect them so that they work effectively, and without any adverse consequences. This is the marketplace at work ? and marketplace competition is the best way for the best technology to emerge.

As for independent or government sponsored testing, we don?t see why technologies to protect copyrighted musical content should be treated any differently than technologies to protect copyrighted movies, videogames, software or books ? none of which has been subjected to the kind of independent testing you describe.
I hope you will agree that the use of CD copy protection technology is a measured response to a very serious problem facing the music industry today. This is especially so where the record label offers consumers alternative means of playing and copying the music onto a computer and/or personal device ? as this gives the consumer the ability to make personal use of such copies, while at the same time it limits the inappropriate and illegal distribution of such copies on the Internet.

Record companies want consumers to have a great music experience with their CDs. Balancing that objective with the pressing need for enhanced protection against the massive copying and distribution of music is the challenge. You can be confident that the efforts of record companies to stem the losses flowing from uncontrolled CD copying and distribution will take into account such important considerations as consumer acceptance, technological feasibility, business needs and public policy.

The beneficiaries of this efforts will be not only the hundreds of thousands of men and women whose livelihoods depend on the creation, production, marketing and distribution of music, but also the many millions of music fans around the world who will continue to have access to the broad and diverse array of musical offerings that only a healthy music industry can provide.

I hope this broad overview is helpful. Thank you for your continued interest in these issues.

Sincerely,

Hilary Rosen

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Relevant Links

The RIAA
Original letter
Getting around MediaCloQ
Midbar's Cactus
Audio Home Recording Act of 1992
Serial Copy Management System
Representative Rick Boucher
Rick Boucher's letter to Rosen

CD "Red Book" Standards
Ms. Rosen should read these customer reviews of the copy protected Fast and the Furious CD.


User Comments (These do not necessarily reflect the beliefs of this site)

milladrive  
Date: March 4, 2002 @ 11:32 AM
lol, only the frawg would get her signature. hahaha, that's great.

Frawgster  
Date: March 4, 2002 @ 11:36 AM
hehe...it was at the bottom of the .pdf doc. i couldnt resist :D

TheWitchingHour  
Date: March 4, 2002 @ 11:42 AM
Cd stores closing lol..good riddance. I haven't missed Tower or Camelot Music since I could buy food 3 meals that day instead of paying for just one and only one disc! I would rather eat than chunk down 17.99-22.99 for a plastic disc that is worth 4.00 by the end of the day.



Fozzie  
Date: March 4, 2002 @ 5:37 PM
too sweet

weaponzero  
Date: March 4, 2002 @ 7:55 PM
i got bored halfway through and now plan on aimlessly hitting the "post" button.

thumbtack  
Date: March 5, 2002 @ 7:02 AM
Rick asks for specifi answers and gets a "broad overview" as she calls it.

cype  
Date: March 5, 2002 @ 9:15 AM
Lol @ frawg... well i agree with it.

Remye  
Date: March 6, 2002 @ 4:32 AM
oh yeah. that's a "broad" overview I suppose... as in "That broad is SUCH an idiot". So now we're ALL pirates?? oh please! I've never sold a ripped cd in my life.. not that I haven't THOUGHT about it, just no market really for ripped copies of what I listen to *smirk*.
One thing tho... how do I get a refund on my cd (if/when *NEVER HAPPEN* I find myself with one that's copy protected), since most of the stores I know of have in big daunting letters NO REFUNDS ON CDS? I'm not wasting my time buying the damn thing just to find out I can't play it, and have to return it for a copy that may or may not fix the problem.. this is SUCH a circle jerk.
Just my opinion, if you don't like that one, I've got others.