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Big Five labels are missing the boat
Posted by Jon Newton on September 22, 2003 at 10:29 AM   (printer friendly)

At the crux of many of the RIAA's (or, rather, its members') arguments against file sharing is: they haven't been able to make it work exclusively for them and, therefore, it must be crushed forthwith - or at least, until they can figure out a way to use it to monopolise the online music business.

Maybe they should have a word or ten with Rich Egan, co-owner and president of the independent music label Vagrant Records.

Four years ago, writes Chris Nelson in his New York Times Upstart Labels See File Sharing as Ally, Rich Egan couldn't fathom the usefulness of Napster.

He hadn't heard about file-sharing services such as Napster, KaZaA and Morpheus and couldn't imagine how they could benefit his business.

But that was then and this is now and today, Egan says his label simply wouldn't exist without them.

"Even as the major labels of the music industry pursue file traders for copyright infringement through lawsuits and the court of public opinion, Vagrant and many other independent label owners cheer them on," says Nelson. "File sharing, these owners say, helps their small companies compete against conglomerates with deeper pockets for advertising and greater access to radio programmers."

How can that be?

"Our music, by and large, when kids listen to it, they share it with their friends," he quotes Egan as saying. "Then they go buy the record; they take ownership of it."

As the music industry suffers through its third consecutive year of falling sales, a decline the major labels say is primarily a result of file sharing, Vagrant is one of many independent labels having some success, Nelson goes on. Of the 100 top-selling albums of 2003 through Sept. 14, six come from independent labels and collectively have sold six million copies, according to figures from Nielsen SoundScan. During all of 2002, only four independent releases made the Top 100 and together they sold 5.5 million copies.

"And in an industry where the five major companies — the Universal Music Group, which is owned by Vivendi Universal; BMG, a unit of Bertelsmann; AOL Time Warner Inc.; the Sony Corporation; and the EMI Group — have more than 80 percent of sales, the independents have actually increased their market share this year by nearly a full percentage point," he points out.

By no means have the independents escaped the music business's three-year sales slump but, "the sense of worry that permeates the mainstream industry" doesn't consume the independents to the same degree.

" 'Wind-up,' which is distributed in the United States by BMG, is one of the more successful modern independents," says Nelson. 'Fallen,' by the rock band Evanescence, has been a staple of the Top 10 for the last six months and has sold more than two million copies. Creed's 'Human Clay' (1999) has sold more than 11 million copies, making it the seventh-best-selling album since SoundScan began tracking sales in 1991.

In recent years, major labels, much like the movie industry, have depended increasingly on first-week sales to determine whether a release will be a hit, Nelson states, continuing, "The cost of bringing a CD to the public, which often includes hiring a consultant to get a single on radio and a top director to shoot a video, not to mention the tab for recording, can run into millions of dollars.

"If a CD does not show smash-hit potential immediately, a major label is likely to stop promoting it to concentrate on the next possible blockbuster, sometimes even dropping the band. Independent labels will often promote an album, single or tour a year after a CD's release. An informal survey of independent labels that vary in size from tiny (4 employees) to relatively large (50 employees), and in genre from rock to country to hip-hop, found executives crediting their successes to developing artists' careers over the long haul rather than the pursuit of immediate hits."

A prime example is Vagrant's rock band Dashboard Confessional, Egan tells Nelson. Their first album for Vagrant, 'The Places You Have Come to Fear the Most' is also the label's most successful release, having sold 434,000 copies. But it took two and a half years to get there, Egan says, and Dashboard Confessional's third album for Vagrant, 'A Mark, A Mission, A Brand, A Scar,' was No 2 at its debut on Billboard magazine's album chart and has sold 256,000 copies in two months. The group is featured on the cover of the October Spin magazine and recently performed on 'Late Night With David Letterman'.

"An artist may make his or her best record three albums in, four albums in," Egan says. "We'd like to be there when they make that artistic statement."

Building an artist's career and building a fan base to support that career go hand in hand, Egan declares.

"Vagrant and Palm Pictures are among the independents that encourage file sharing," Nelson adds. "But even those who frown on it, like executives at Wind-up, Artemis and Definitive Jux [co-owner Jaime Meline raps under the name El-P], acknowledge that unauthorized downloading has been useful for exposing their artists to new audiences hungry for music."

He quotes Chris Blackwell, chief executive of Palm Pictures, an 'indie' label "manufactured and distributed by the Warner Music Group" as saying in artist development, file sharing — "it's not really hurting you". In 1959, Blackwell founded Island Records, the original home to Bob Marley and U2, "and likens file sharers not to shoplifters, as the major labels do, but to grass-roots promoters whose efforts eventually increase sales".

"You want people to discover your artists," Mr. Blackwell said. "You're building for the future."

And, "That's the chess game," says Meline of Definitive Jux, "to be able to hold on to the company and to still continue to grow while the rest of the industry is just completely going down in flames."


User Comments (These do not necessarily reflect the beliefs of this site)

compmore  
Date: September 22, 2003 @ 10:36 AM
Now the plot thickens. perhaps this move against P2P and the consumers has nothing to do with theft or piracy. Rather the big five record labels are upset the the independants have found a sucessful way to use the new technology and start cutting into their market share. thus erroding their dominance of the market. hmmmmmm.

compmore  
Date: September 22, 2003 @ 10:38 AM
Did I just now come to that conclusion? well duh where've I been

independentm...  
Date: September 22, 2003 @ 10:39 AM
It NEVER WAS about fans "piracy" of the music... it is about the fact that someone OTHER than the RIAA/Mass Media Oligopoly has the ability to REACH those fans!

Shmoo, of Electric Gypsy
http://electricgypsy.iuma.com
Support Local and Independent Music!

independentm...  
Date: September 22, 2003 @ 10:41 AM
Oh, and vice-verca by the way!

directive  
Date: September 22, 2003 @ 11:09 AM
This is SO RIGHT ON! This is one reason why I share about 1600 FILES on kazaa right now! All the music i share and the files are NOT associated with the RIAA, and helping others get exposure is why my Kazaa is open ALL DAY!!!!

MerylStryfe  
Date: September 22, 2003 @ 11:16 AM
Well, when I used p2p programs in the past, it exposed me to many groups I hadn't heard about, especially the foreign artists like those from Brazil, Japan, Mexico, and Europe. Unfortunately, the RIAA is exporting their music to those markets as well and are in the process of ruining those great musical traditions. (A lot of Brazil's Pop Music is being infiltrated by sorry American acts.)

I'm happy that the Indies are finally getting the exposure that they deserve apart from the RIAA sanctioned media.


MikeTwo  
Date: September 22, 2003 @ 11:27 AM
Directive, call me stupid - but it never crossed my mind to do that. I share a good 1700 files myself, alternating between Kazaa and (more recently because of the lawsuits) Ares... but I never though of splitting up my list into RIAA and non-RIAA files, and just sharing out the latter.
In fact, I think I'll do that tonight. :)

They might be able to write-off filesharing as the cause of their declining revenues (as opposed to their own stupidity), but not if independent labels are showing an INCREASING revenue in the same timeframe.

Let's hit them with the triple-punch:
Boycott RIAA, promote independents, and harass politicians. :)

On a random sidenote... does anyone else get that "Voldemort cringe" every time you hear the word RIAA? :)

directive  
Date: September 22, 2003 @ 11:34 AM
MikeTwo,
I will be putting together an article about this and hopefully jon will publish it, it will not be a plug for kazaa, just a way i have been able to share files that other may be interested in.

PunkTiger  
Date: September 22, 2003 @ 11:35 AM
I get mixed signals. I thought Vagrant was an RIAA-affiliated label (and, thus, part of my boycott). Why, then, is Rich Egan extolling the virtues of file sharing?

Hmmm... Maybe because IT WORKS? Maybe because he realized it was HELPFUL TO THE GROUPS ON HIS LABEL? It's a shame Vagrant is RIAA-affiliated. I recently found a CD or two that I would have bought from them if it weren't for that.

Bufo  
Date: September 22, 2003 @ 11:41 AM
QUESTION:

Is there is list of artists/bands who do not mind having their files shared on P2P networks? If so, how can I get a hold of such a list?

independentm...  
Date: September 22, 2003 @ 11:48 AM
You are correct PunkTiger... you just won the qwupie doll... you passed "go" and may collect $200.

directive PLEASE DO share a way we can share the indie songs the way GZ expressed in a way that WORKS and is COMPETITIVE to the "popular" p2p which as of date has only been a backdoor promotion of the RIAA anyway. (p2p and the industry are only squabbling over the $$$ as we know... they BOTH don't pay any attention to the artist nor consumer... the RIAA is bigger and better funded right now, so all our peeps might think they should support Kazaa and similar p2p just cause they are the underdogs... but the thing is... when Kazaa, grokster, whatever the p2p with the better lawyers/funding who wins in the end, ends up being...WHAT IS TO STOP THEM FROM BECOMING THE "NEWER AND IMPROVED" and BIGGER/BADDER VERSION of the RIAA???"

You "file-sharing" advocates think about that a sec or 2.

Hitler and his party started out as a grass-roots "for the underdog" movement too.

We need to define the REAL evils before we just shout out "Out with the old" and "In with the new."

Think!

Shmoo, of Electric Gypsy

directive  
Date: September 22, 2003 @ 12:00 PM
independent,
kazaa and P2P apps, if they do not link up with the RIAA, will probably never become what the RIAA is. Many of the P2P apps will be popular in the future, i just don't see them becoming the RIAA. They also deal with all many kinds of files, not just RIAA.

compmore  
Date: September 22, 2003 @ 12:02 PM
Directive. just curious, have you noticed if you've been getting any attention from RIAA IP addreses?

greatscottpr...  
Date: September 22, 2003 @ 12:05 PM
Okay, Let's do that! Take you're pick!

http://www.vh1.com/artists/az/plante_scott_frances/348330/album.jhtml

I Don't know who decides which 30 seconds of the song you will be hearing but For What It's Worth" "there are thirty seconds of each song with the exception of "Indian Dreams" which streams in Conspiracy Cocktail's" place!
ROCK ON DMUSIC!!!!!!!!!!!

directive  
Date: September 22, 2003 @ 12:18 PM
compmore,
Nope, do u know a program i can use to track them?

JohnCarlton02  
Date: September 22, 2003 @ 12:43 PM
Gee, this sort of coverage might be good for these Indie labels. If I can D/L their work & take a listen for myself, somebody might be on the receiving end of a sale (leading to my stance that D/Ling is a form of marketing & leads to sales of superior products).

Frankly, the record labels should be kissing my butt to entice me to purchase their products. I'm a white collar DINK (double income, no kids) with a good chunk of disposable income after the bills are paid. Thanks to the RIAA's boneheaded tactics, my wallet slams shut whenever I walk by the CD sections of any store. Looks like the only ones getting hurt are the record labels & their artists. The sooner they embrace filesharing & dump the RIAA, the sooner I'll be willing to pay for their products.

Sorry for the OT rant, but at least the language was clean! ;^)

independentm...  
Date: September 22, 2003 @ 1:05 PM
Don't get me wrong directive,

I am NOT against p2p apps at all... I just fear that if a $$$ making industry gets behind ANY distribution venue/application/method... then we are DOOMED to repeat history.

mp3.com was a HUGE slap in the face to me and my band and many others...

see what I am talking about?

It is about CONTROL of the flow, NOT the flow itself...

--Shmoo, of Electric Gypsy

independentm...  
Date: September 22, 2003 @ 1:13 PM
Oh, and I am rooting for Ann at the Webcaster's Alliance... for now. But I REALLY have doubt's about the Sharman Network people or ANY of the "well known" p2p businesses. I really think they are being funded and bought out more and more by the same $$$ types that bought out the record labels long ago. These "new" fat-cats smell RIAA blood and think if they can change format/platform/vehicle to the newfangled "download-instead-of-buy- plastic-disc" business model...

It is STILL a corporate excusionary gateway I see on the horizon

Fight the old corruption, but WATCH OUT for the NEW!

Shmoo, of Electric Gypsy

MikeTwo  
Date: September 22, 2003 @ 1:24 PM
Although I agree we should be on the watch for new corruption, the desires of the people will have the final say in this battle because of two very important words:
Open Source.
Kazaa, Bearshare, Ares, WinMX, yada yada are all Gnutella clones of sorts, which is "Open Source" (say it with me now). That means that any kind of pay-for-song service they set up can be undercut by the free clones. This will not prevent pay-for-service (obviously, Itunes is making a killing)... but it will prevent a monopoly the likes of RIAA from rising up.
And that's just great! :) Lots of competition among artists = low prices = high quality. I have no problem paying for music in that kind of world...
Just my 2c...

independentm...  
Date: September 22, 2003 @ 1:39 PM
I won't pay a damn dime for an mp3... and I wouldn't take a modified by DRM mp3/other file from someone if they paid me.

I agree that the creators of the software need to be paid and I agree that the authors/performers of the songs/other art-forms need paid...

But MikeTwo, the way things are now, ONLY the RIAA is getting anything out of the biggest explosion of human art and creative endeavor ever to occur in history. Why? CAUSE THEY HOLD ALL THE AVENUES WITH ARMED GUARDS! And now, the Internet itself is under RIAA siege!

Nobody who creates has been fairly compensated yet... what few "famous" artists that "made it" are only their as BAIT to the REAL artists. Real musicians don't want to waste time and effort to get "famous." Real artists want to CREATE and maybe be famous as a consequence of the art.

Shmoo, of Electric Gypsy

(goin' crazy thanx to all this! But, so what? Nutty and insane is COOL if you are a musician. Right???)

lol

:)

God, I need a break too.

Sphere1952  
Date: September 22, 2003 @ 1:47 PM
P2P won't become the new boogieman. Anonymous networks are in the alpha stage now. By the time the RIAA dies everyone who understands will be running a Freenet node, or some other similar network. There's no way for a company to gain control over an anonymous network.


CosmicShimmer  
Date: September 22, 2003 @ 2:03 PM
Here's a nice thought..

A partnership with Listener Supported Radio...comes Listener Supported P2P.

Would it work?

gdZiemann  
Date: September 22, 2003 @ 2:20 PM
Even if the RIAA is looking at directive's content, they cannot touch him. He has authorization from the artist. This means that the material he offers (a significant noninfringing use, BTW) is exempt from the DMCA and the RIAA's lawsuits.

In fact, he should hope that the RIAA DOES attempt to file a complaint, as it will be money in his pocket.

INeedAlover  
Date: September 22, 2003 @ 2:40 PM
It's about time we get some verification of what we've been saying all along! The WHOLE reason behind the RIAA suing file-sharers is to eliminate the competition!! WHERE IS THE JUSTICE DEPARTMENT? Are any legislators reading this??? Where is the I.R.S.? A non-profit organization should not be engaged in behavior that violates business law. Furthermore, any lawmaker that gives in to the RIAA and their demands for more copyright protection is also guilty of violating the Sherman Trust Act that forbids practices that eliminate competition. That's the way I see it! Time to send more letters to our representatives showing this very article!

directive  
Date: September 22, 2003 @ 2:57 PM
gdZiemann,
Sure do love your comments!

musicfreedom  
Date: September 22, 2003 @ 3:24 PM
According to the RIAA website, Vagrant is a member. How can they be called an independent label?

rexholmes  
Date: September 22, 2003 @ 3:49 PM
musicfreedom: the original article explains that "(For this article, an independent label is one that is majority-owned by a person or group outside of the five majors, although it may be distributed by a conglomerate. Because the independent companies surveyed are privately held, none would reveal annual earnings.)"

Yay for them for being independently owned, boo for sleeping with the enemy. Hopefully the label owners are telling the RIAA what they told NY Times in this article.

----------------------------------

Great news article by the way, hopefully the NY Times coverage will go some distance. In case you can't read between the lines - this a MAJOR hammer for us. Smaller labels claiming increased profits DUE TO P2P means that the majors' arguments to the contrary look suspect. This is a biggee - bookmark it & show it to your friends who don't understand yet.

mroop  
Date: September 22, 2003 @ 4:03 PM
"Yay for them for being independently owned, boo for sleeping with the enemy."

Although Vagrant is independently owned, they came within an inch of selling 49 percent to a major a few months ago. At some point Rich Egan will sell out to a major, it is only a matter of him getting the terms that he seeks in the contract.

tasadar24  
Date: September 22, 2003 @ 5:03 PM
Independentm, I like your posts, but stop advertising on these boards.

Oehli  
Date: September 22, 2003 @ 5:34 PM
some words or reason amidst all this major label madness (in europe it's more the copy protection which is currently driving me MAD)

well, i haven't followed this site for a while, so i don't know if the following link is already known or not...

another label which is on the side of the consumer is Projekt - the opinion of Projekt's owner Sam Rosenthal about mp3/p2p:
http://www.projekt.com/projekt/napster01.asp

in a recent mailinglist Sam said something on the cd sales slump which the majors blame on p2p:
"
Nationwide, CD sales are down 8.7% this year. That's bad. Projekt's sales are down far more than that, however. I think it comes down to the poor economy, people don't have the discretionary income they had during the Clinton years (pre-defecit spending). I hold my breath and pray for things to get better. The economic problems facing all labels in this genre are devastating; it's really tough right now. I thank you for every little bit you do to help us out...
"
i hope you don't mind me advertising his label, but as he stated: he needs outr support! -> so i decided to post this short quote
additionally, if you are situated in the us and are near a hot topic shop, then run and fetch the $4.99 special hot topic release from Projekt - more info here:
http://www.projekt.com/projekt/product.asp?sku=PRO00150

Oehli  
Date: September 22, 2003 @ 5:41 PM
hmmm, the first hyperlink doesn't work correctly due to the p in .asp being cut off by the forum script (i guess)...if that's also the case at your side, then just copy it manually

sincerely,
Oehli

otech1  
Date: September 22, 2003 @ 5:59 PM
Oehli and everyone else,

If your posting a link, add a 'space' character at the end. This will allow the link to work properly (no ).

gdZiemann  
Date: September 22, 2003 @ 7:17 PM
For those foolish enough to buy an RIAA CD, which will be copy protected, Steve Englund of the RIAA has explained how to bypass the copy protection.

"... one of the options available to webcasters..."
or ANY authorized owner (i.e. consumer) of the rights to use a copyrighted work in any other specific manner allowed by law... (GZ)
"...is to play a CD that is copy-protected on a CD player. Seth [Finklestein] suggested using the analog output to make copies. I submit they can use the digital output to make copies, if he's concerned about analog-to-digital signal degradation, but it is very clear that a copy-protected CD can be readily accessed and that copies can be made from it if webcasters need to make copies. They can access it in the digital domain if they need to make copies.
So, in addition, there's no assurance under Section 112 or Section 1201 that webcasters, or any other user of copyrighted works, ought to have access to works in the most convenient means. I think that it is sufficient ... to make copies in the digital domain as they do..."

daisymae321  
Date: September 22, 2003 @ 7:45 PM
Okay, someone help me out here. How do we define independent? I mean, I think it's great that smaller labels like Vagrant Records support file sharing, but they are still one of the RIAA sponsored labels on the boycott list. I was under the general impression that a boycott of RIAA sponsored labels means a boycott of all of the labels, large or small. I hate to play devil's advocate here, but it seems to me that people who are paying lip service to support of file sharing are going to need to start choosing sides. I'm not sure what being an RIAA sponsored label affords a smaller company in the way of benefits, but at this point it feels like some of them are trying to have their cake and eat it too. They get to be considered an underdog independent label while allowing the bigger labels under the guise of the RIAA do all the dirty work. Technically, even if they support file sharing in spirit, the RIAA still legally represents them, and the RIAA says no to file sharing. I think it's great that they support file sharing and are not in favor of the RIAA's "sue 'em all" policy, but if they want my support, I'm going to need to see some proof that they are willing to put their necks on the line for what they say they believe. Afterall, the little guys, namely 12 year olds, grandparents, and generally people with no money, are getting creamed out here. If RIAA reports are to be believed, we can only expect more of the same in the near future. It's getting to be sink or swim time here. For my money, these "independent labels" can either stay in the RIAA boat and sink with them in their ocean of absurdity, or they can swim to shore with the rest of the sensible people who realize that music technology as well as the concept of copyright laws are changing with the technological times.

Just my 2 cents worth. Feel free to enlighten me if I have this whole "independent label" thing wrong.

giant-goliath  
Date: September 22, 2003 @ 8:10 PM
I think that some of the labels on the boycott list are actually owned by the Big 5 labels, while others are "independent" in the sense that they only use the RIAA for distribution and are not actually controlled by the Big 5. However, the RIAA is still making money off these label's sales. At least, that's what I gather...

rexholmes  
Date: September 22, 2003 @ 8:24 PM
daisymae321 - you are 100% "on the money" (as they say). Just because they support file-sharing, they are still part of the RIAA, so boycott away! The only possible apologetics are if they are actively opposing the RIAA (ie, "from within"), but I am not convinced that is an excuse.

But also note: LINK http://www.p2pnet.net/article/7498
The RIAA has a history of adding labels that aren't actually members, so you need to take their list with a grain of salt - though I have very little doubt that Vagrant actually is a RIAA member (maybe somebody should ask them??)

koemoejoe  
Date: September 23, 2003 @ 1:32 AM
i do not under stand how are guverment can say p2p are legal and still condone the riaa for sueing folks how are we spose to know what is a legal D/L and what is an illegal one i don't get it? if i put in .mp3 on search i will get back about 200 songs that may or may not be riaa labeled music and half the songs i will have neaver heard of dose that mean thay are riaa artiests? so are thay saying thay will sue us for D/Ling music that is not well known and we have no idea that it is or is not riaa crap we really need to take action now on this folks i can see a day not to far off whare your surfing the net and find some internet site that has a few songs one of them is riaa labeled and the other 5 are not and the five are not are saying please please D/L and shar my music and the one thats is you take thinking it is not a riaa song and go in to kazaa or what ever you use to swap files and upload that one song next thing you know your liable for 150,000$ off one song :0( i really don't think are GUVerment is getting are message i think we need to make it a bit more clear befor it's to late

indieWarriors  
Date: September 23, 2003 @ 1:58 AM
As the music industry suffers through its third consecutive year of falling sales, a decline the major labels say is primarily a result of file sharing, Vagrant is one of many independent labels having some success, Nelson goes on. Of the 100 top-selling albums of 2003 through Sept. 14, six come from independent labels and collectively have sold six million copies, according to figures from Nielsen SoundScan. During all of 2002, only four independent releases made the Top 100 and together they sold 5.5 million copies.

"And in an industry where the five major companies — the Universal Music Group, which is owned by Vivendi Universal; BMG, a unit of Bertelsmann; AOL Time Warner Inc.; the Sony Corporation; and the EMI Group — have more than 80 percent of sales, the independents have actually increased their market share this year by nearly a full percentage point," he points out.


*brings a tear to my eye*

I just hope I can convince other indie musicians that THEY have a chance without the majors. But they need us as fans to be aware..open our eyes and look for alternative music and promote em with your help

theHERMlT  
Date: September 23, 2003 @ 10:26 AM
let's really thicken the plot with a true conspiracy theory.

the government is using the RIAA's "War on Filesharing", to introduce bills like HR2517 and strip the voting rights of a generation.

Oehli  
Date: September 23, 2003 @ 12:57 PM
@ gdZieman
hehe, i don't want to post any more on this issue, so here's my copy-protection post from another board:
http://www.within-temptation.com/forum/viewtopic.php?t=892
this shows how little the public cares about this issue ...all our protests are likely to fail due to too less interest :(
@ daisymae321
Projekt is in no way affiliated with the RIAA, so just buy their records ;)