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EMusic.com to Offer Unlimited Downloads
Posted by Heidi Chambers in Archive on June 23, 2000 at 11:10 PM
Looking at EMusic.com's stock is like flushing a toilet, you see things going down the tubes. In the past year, the company's stock (EMUS) has gone from a high of $35.00, to a low of $1.93, with the present value of $2.25 a share. Due to these poor figures, EMusic was recently forced to downsize their employee force by 20 percent. In hopes of rallying revenue, the master minds behind the company have come up with an unlimited download subscription service.
What this means is that instead of paying .99 cents for every MP3 downloaded, visitors will pay a monthly or yearly fee and will be given access to download an unlimited amount of MP3s. Now the only thing to be left to be asked is, "Will people use the unlimited service?" Obviously there are people willing to buy their digital music, but is it enough to keep EMusic afloat? So far the answer to that would be no, but maybe this new service will catch on. And if it does, will we see similar programs offered through companies like Napster? Time will tell.
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