Details have emerged about Sony's upcoming plans for a branded Internet access service, which will also feature a partnership with Listen.com to bring Sony Music Club online through the ISP.
Sony Music Club has about fifty tracks available for download now through the Sony website, on a pay-per-download system. The new deal will bring much more music content online then just those fifty singles.
Sony, ever aware of the shifting digital marketplace, has a lot on the line with this new online branded Internet access service.
As the already famous PlayStation II finally comes to the US market this fall, this branded ISP is looking to be most likely something Sony will be utilizing to push "Sony Content" (and others content who sign on as partners) for delivery through the console.
Imagine turning on your PSX2 and then having a high-speed connection to purchase your favorite tunes within a few minutes all easily through the console? This is something, which may actually turn buying music online into something more enjoyable and almost fun.
Sony has great plans envisioned for the PlayStation II (PSX2), and broadband delivery of licensed content is a big part of that. While this ISP is not going to be setting up broadband connections yet, it is the first step in the process of getting there for Sony.
Sony stated there would be a great number more partnerships in conjunction with this new branded Internet access service, which certainly is true. More and more business will realize Sony's plan and want to certainly get involved with the movement of bringing household entertainment, the internet, and console gaming together through the PSX2.
Sony also has announced the launching of a test version SonyStyle.com next week, which will offers online customer service and info on Sony products.
How long will it take Sony to establish a high-speed version of this branded Internet access service? Then how long will it be before they start to put these partnerships together to push all the delivery online to the consoles?